Joshua Peter Grafstein
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LIFE IS A GIFt


LIFE IS A GIFt

Adobe Creative Residency 2018
Short Form Online Video Presentation

By JOSHUA PETER GRAFSTEIN

 

 

 

 

ANIMATED GIFS ARE EVERYWHERE

Animated GIFs have become a popular form of communicating. Companies like Facebook have even enable GIFs to be shared in their messaging platform, encouraging people to express complex emotions & ideas through these short sequences of images.

 

 

 

“Tumblr, the blogging site, said it had 23 million GIFs posted to its site every day. Facebook is also now supporting GIFs, with more than five million of the animations sent daily through its messaging app. Slack, the workplace collaboration start-up, says it counts more than two million GIF integrations each month.” source

 

 

MOTION = EMOTION

While this new media format might be commonly used for trivial purposes, it is capable of expressing much more information and emotion than a static image.

 

 

 

PAY ATTENTION!

Peoples attention spans are getting shorter these days. Most people can’t sit through a 4 minute Youtube Video.

Animated GIFs can be consumed in seconds and can convey much more information

 

 

 

AS A PHOTOGRAPHER
I see a huge potential in this format for storytelling.

 

 

 

 

BUT WHAT STORY DO I WANT TO TELL?

 

 

 

LIFE IS A GIFt

WILL BE A COLLECTION OF SHORT FORM VIDEOS CELEBRATING  LIFE

 

 

 

 

 

 

LETS BACK UP…

 

 

 

 

 

 

MY NAME IS JOSHUA PETER GRAFSTEIN

AND I LOVE GIFS

I WAS BORN IN TORONTO, BUT MOVED TO CHICAGO AT AN EARLY AGE.
MY MOTHER IS AMERICAN AND MY FATHER IS CANADIAN .
I AM VERY LUCKY TO HAVE DUAL CITIZENSHIP.

MY MOM GAVE ME MY FIRST CAMERA WHEN I WAS 13 YEARS OLD.
I TOOK EVERY PHOTOGRAPHY, FILM MAKING, AND GRAPHIC DESIGN COURSE I COULD TAKE A MY HIGH SCHOOL.
I EVEN PHOTOGRAPHED MY FRIENDS GARAGE BANDS.

I WAS ABLE TO ATTEND UNIVERSITY IN CANADA AS A CANADIAN STUDENT.
I SPENT 2 YEARS AT THE UNIVERSITY OF BRITISH COLUMBIA BEFORE TRANSFERRING TO EMILY CARR UNIVERSITY OF ART AND DESIGN.
I EARNED MY BACHELORS OF FINE ART IN PHOTOGRAPHY IN 2010.

 

I BEGAN MY FREELANCE PHOTOGRAPHY CAREER IN 2009.
I STARTED CALLING MYSELF JASH (FROM CHICAAAGO) AS A WAY TO CREATE A FUNNY FIRST IMPRESSION, WHILE HAVING A NAME THAT IS EASILY SEARCHABLE.

PHOTOGRAPHY EXPERIENCE

I  CREATE ANIMATED GIFS OF  MUSICIANS, BANDS, AND OTHER PERFORMERS FOR A VARIETY OF CANADIAN AND INTERNATIONALLY BASED PUBLICATIONS.

I  CREATE  SOCIAL MEDIA CONTENT FOR A VARIETY OF NIGHT CLUBS  AND EVENT PROMOTERS

I ALSO PRODUCE SPECIALTY CONTENT FOR A HANDFUL OF MUSIC FESTIVALS AND COMMERCIAL CLIENTS

A post shared by Citibank (@citibank) on

 

I ALSO LIKE TO TAKE GIFS OF MY FRIENDS

AND ALL THE TASTY FOOD I EAT

  

 

 

 

 

 

AS YOU CAN TELL, I LOVE GIFS!

 

 

 

 

 

 

 

LIFE IS A GIFt

WHILE MY EXPERIENCE AS A GIF PHOTOGRAPHER HAS PROVIDED ME WITH A LOT OF GREAT OPPORTUNITIES TO PHOTOGRAPH SOME TALENTED PERFORMERS AND MEET INSPIRING PEOPLE.

IT HASN’T ALLOWED ME TO TRULY GIVE BACK TO MY COMMUNITY TO THE EXTENT I WOULD LIKE, IN BOTH A LOCAL OR GLOBAL SENSE.

THE ADOBE CREATIVE RESIDENCY WOULD PROVIDE THE OPPORTUNITY FOR ME TO TAKE ALL THE SKILLS I’VE LEARNED FROM MY PHOTOGRAPHY EXPERIENCE, COMBINED WITH MY SOCIAL CONSCIENCE TO CREATE A SERIES OF LOOPING VIDEOS CELEBRATING LIFE.

USING MY ART AS A WAY TO GIVE BACK TO MY COMMUNITY WHILE USING MY FAVOURITE STORYTELLING FORMAT, THE ANIMATED GIF.

 

 

 

 

 

 

 

 

 

EACH MONTH A DIFFERENT OVERARCHING THEME WILL BE SELECTED THAT CELEBRATES LIFE

THEMES ABOUT NATURE

  • Adventure is a GIFt
  • The Environment is a GIFt
  • The Wild is a GIFt

THEMES ABOUT PEOPLE

  • Love is a GIFt
  • Charity is a GIFt
  • Family is a GIFt

THEMES ABOUT CULTURE

  • Art is a GIFt
  • Fashion is a GIFt
  • Friendship is a GIFt

THEMES ABOUT SCIENCE

  • Time is a GIFt
  • Light is a GIFt
  • Space is a GIFt

 

 

 

 

 

PROCESS

SELECT THEME

Choosing a theme for the month will be the first step.
This will determine the subject matter and technical approaches used for the month.

 

RESEARCH

What images best represent the theme?
How can I add movement to those images?
How does this movement convey a story?
How can I use GIFs to express this month’s theme?

CREATE

Create Using stills, video, 360VR footage, or anything in between to create short form online video.
Edit using Adobe’s software
Review
Repeat (if necessary).

PUBLISH

Publish content on often, to my LIFE IS A GIFt website, process blog, social media channels and adobe creative channels.

 

 

 

TECHNICAL OVERVIEW

WHAT KIND OF CONTENT WILL I CREATE?

VIDEO 2 GIF

 

 

TINY PLANET GIFS

 

 

SLOW MOTION 2 GIF

 

 

CINEMAGRAPHS

 

 

2.5D PARALLAX

 

 

TIMELAPSE

A post shared by JustJash (@justjash) on

 

 

 

 

 

ADOBE SOFTWARE

Throughout the Course of the Creative Residency I Will Provide the Adobe’s Creative Community With a Lot of Tips, Tricks, and Tutorial Videos About How I Use Adobe Software to Create My Animated Gifs and Other Short Form Videos.

Software:

  • Bridge
  • Lightroom
  • Photoshop
  • Premiere
  • After Effects
  • Media Encoder

 

 

 

 

ADOBE CREATIVE COMMUNITY

A Dedicated Website for the LIFE Is a GIFt Project. There will also be a process blog sharing all inspiration, research, process notes, behind the scenes material, and alternate edits.

In addition to the process blog, I will create tutorial videos, step by step edit walk through posts, and other training materials showcasing my different editing techniques.

All content will also be shared on the following social platforms:
Facebook
Twitter
Instagram
Youtube


 

 

GIVING BACK

In addition to being having monthly themes, each quarter a socially conscious brand, charity, or nonprofit organization will be invited to collaborate on creating a series of unique short form online videos.

Working together to create a unique short online awareness campaign.

 

 

 

 

 

FINAL THOUGHTS

What do you want the community to learn?

For the Adobe Community
I hope to impart some useful editing skills and techniques that improves other’s day to day editing workflow.

In a more global sense
I’d like to inspire the creative community to rethink how to use Animated GIFs and other innovative techniques for something more than entertainment.

Ultimately my goal as an artist is to put out content that celebrates life.

After all…

LIFE IS A GIFt

 

 

 

 

 

THANK YOU FOR YOUR CONSIDERATION


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