LIFE IS A GIFt
Adobe Creative Residency 2018
Short Form Online Video Presentation
By JOSHUA PETER GRAFSTEIN
ANIMATED GIFS ARE EVERYWHERE
Animated GIFs have become a popular form of communicating. Companies like Facebook have even enable GIFs to be shared in their messaging platform, encouraging people to express complex emotions & ideas through these short sequences of images.
“Tumblr, the blogging site, said it had 23 million GIFs posted to its site every day. Facebook is also now supporting GIFs, with more than five million of the animations sent daily through its messaging app. Slack, the workplace collaboration start-up, says it counts more than two million GIF integrations each month.” source
MOTION = EMOTION
While this new media format might be commonly used for trivial purposes, it is capable of expressing much more information and emotion than a static image.
Peoples attention spans are getting shorter these days. Most people can’t sit through a 4 minute Youtube Video.
Animated GIFs can be consumed in seconds and can convey much more information
AS A PHOTOGRAPHER
I see a huge potential in this format for storytelling.
BUT WHAT STORY DO I WANT TO TELL?
LIFE IS A GIFt
WILL BE A COLLECTION OF SHORT FORM VIDEOS CELEBRATING LIFE
LETS BACK UP…
MY NAME IS JOSHUA PETER GRAFSTEIN
AND I LOVE GIFS
I WAS BORN IN TORONTO, BUT MOVED TO CHICAGO AT AN EARLY AGE.
MY MOTHER IS AMERICAN AND MY FATHER IS CANADIAN .
I AM VERY LUCKY TO HAVE DUAL CITIZENSHIP.
MY MOM GAVE ME MY FIRST CAMERA WHEN I WAS 13 YEARS OLD.
I TOOK EVERY PHOTOGRAPHY, FILM MAKING, AND GRAPHIC DESIGN COURSE I COULD TAKE A MY HIGH SCHOOL.
I EVEN PHOTOGRAPHED MY FRIENDS GARAGE BANDS.
I WAS ABLE TO ATTEND UNIVERSITY IN CANADA AS A CANADIAN STUDENT.
I SPENT 2 YEARS AT THE UNIVERSITY OF BRITISH COLUMBIA BEFORE TRANSFERRING TO EMILY CARR UNIVERSITY OF ART AND DESIGN.
I EARNED MY BACHELORS OF FINE ART IN PHOTOGRAPHY IN 2010.
I BEGAN MY FREELANCE PHOTOGRAPHY CAREER IN 2009.
I STARTED CALLING MYSELF JASH (FROM CHICAAAGO) AS A WAY TO CREATE A FUNNY FIRST IMPRESSION, WHILE HAVING A NAME THAT IS EASILY SEARCHABLE.
I CREATE ANIMATED GIFS OF MUSICIANS, BANDS, AND OTHER PERFORMERS FOR A VARIETY OF CANADIAN AND INTERNATIONALLY BASED PUBLICATIONS.
I CREATE SOCIAL MEDIA CONTENT FOR A VARIETY OF NIGHT CLUBS AND EVENT PROMOTERS
I ALSO PRODUCE SPECIALTY CONTENT FOR A HANDFUL OF MUSIC FESTIVALS AND COMMERCIAL CLIENTS
I ALSO LIKE TO TAKE GIFS OF MY FRIENDS
AND ALL THE TASTY FOOD I EAT
AS YOU CAN TELL, I LOVE GIFS!
LIFE IS A GIFt
WHILE MY EXPERIENCE AS A GIF PHOTOGRAPHER HAS PROVIDED ME WITH A LOT OF GREAT OPPORTUNITIES TO PHOTOGRAPH SOME TALENTED PERFORMERS AND MEET INSPIRING PEOPLE.
IT HASN’T ALLOWED ME TO TRULY GIVE BACK TO MY COMMUNITY TO THE EXTENT I WOULD LIKE, IN BOTH A LOCAL OR GLOBAL SENSE.
THE ADOBE CREATIVE RESIDENCY WOULD PROVIDE THE OPPORTUNITY FOR ME TO TAKE ALL THE SKILLS I’VE LEARNED FROM MY PHOTOGRAPHY EXPERIENCE, COMBINED WITH MY SOCIAL CONSCIENCE TO CREATE A SERIES OF LOOPING VIDEOS CELEBRATING LIFE.
USING MY ART AS A WAY TO GIVE BACK TO MY COMMUNITY WHILE USING MY FAVOURITE STORYTELLING FORMAT, THE ANIMATED GIF.
EACH MONTH A DIFFERENT OVERARCHING THEME WILL BE SELECTED THAT CELEBRATES LIFE
THEMES ABOUT NATURE
- Adventure is a GIFt
- The Environment is a GIFt
- The Wild is a GIFt
THEMES ABOUT PEOPLE
- Love is a GIFt
- Charity is a GIFt
- Family is a GIFt
THEMES ABOUT CULTURE
- Art is a GIFt
- Fashion is a GIFt
- Friendship is a GIFt
THEMES ABOUT SCIENCE
- Time is a GIFt
- Light is a GIFt
- Space is a GIFt
Choosing a theme for the month will be the first step.
This will determine the subject matter and technical approaches used for the month.
What images best represent the theme?
How can I add movement to those images?
How does this movement convey a story?
How can I use GIFs to express this month’s theme?
Create Using stills, video, 360VR footage, or anything in between to create short form online video.
Edit using Adobe’s software
Repeat (if necessary).
Publish content on often, to my LIFE IS A GIFt website, process blog, social media channels and adobe creative channels.
WHAT KIND OF CONTENT WILL I CREATE?
VIDEO 2 GIF
TINY PLANET GIFS
SLOW MOTION 2 GIF
Throughout the Course of the Creative Residency I Will Provide the Adobe’s Creative Community With a Lot of Tips, Tricks, and Tutorial Videos About How I Use Adobe Software to Create My Animated Gifs and Other Short Form Videos.
- After Effects
- Media Encoder
ADOBE CREATIVE COMMUNITY
A Dedicated Website for the LIFE Is a GIFt Project. There will also be a process blog sharing all inspiration, research, process notes, behind the scenes material, and alternate edits.
In addition to the process blog, I will create tutorial videos, step by step edit walk through posts, and other training materials showcasing my different editing techniques.
All content will also be shared on the following social platforms:
In addition to being having monthly themes, each quarter a socially conscious brand, charity, or nonprofit organization will be invited to collaborate on creating a series of unique short form online videos.
Working together to create a unique short online awareness campaign.
What do you want the community to learn?
For the Adobe Community
I hope to impart some useful editing skills and techniques that improves other’s day to day editing workflow.
In a more global sense
I’d like to inspire the creative community to rethink how to use Animated GIFs and other innovative techniques for something more than entertainment.
Ultimately my goal as an artist is to put out content that celebrates life.
LIFE IS A GIFt