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Just Jash
INTRODUCTION
Photographer
Visual Artist & Storyteller.
My name is Joshua Peter Grafstein, though I’m often called Jash because I’m originally from Chicago and can’t seem to escape that Midwestern accent.
MISSION
Captivating Visuals.
Like a magician performing a magic trick, I use different techniques in photography, filmmaking, motion graphics, and special effects to create visuals that tell a story and captivate an audience.
SERVICES
Creative Tools.
Photography
I have a BFA in Photography and 15+ years of experience as a photographer in a variety of settings: Concerts, Music Festivals, Special Events, Lifestyle, Portraits, Product, Branded Activation, Food, Beverage, Advertising, Time Lapse, 3D film, and immersive 360 Photography.
Videography
My extensive experience in video productions includes: Short Form Video for Social Media (Tik Tok, Instagram, Youtube, etc...) Commercials, Immersive 360, VR Video, Music Videos, Live Streams, and Real Time VJing.
Editing
Here's where some of the magic happens! I use a variety of different programs and techniques to elevate and enhance my visuals, everything from simple retouching to immersive experiences. My goal is to always create stand out content for my clients across all platforms.
Marketing
My experience as a content producer for various creative agencies has shown me the power of collaborating with a team. I have been part of teams that have produced Events, Music Festivals, Product Launches, Branded Activations and have learned something from every experience.
PORTFOLIO
Selected Photography.
Music
I love capturing the energy and emotion of live music performances. Over the years, I’ve photographed artists like DJ Tiësto, Hot Hot Heat, and K-Os, creating visuals that bring their sound to life. My work has been featured at festivals like Coachella, Outside Lands, and Life is Beautiful, where I’ve collaborated with social media teams to capture moments that resonate with audiences.
Experiences
Experiences
Immersive experiences have always fascinated me, and I’ve had the privilege of documenting installations that merge light, sound, and storytelling. Through my lens, I aim to convey the magic of these spaces, preserving the essence of each moment. Whether it’s large-scale exhibitions or intimate interactive displays, I focus on showcasing the artistry behind every experience.
Marketing
I’ve created impactful visuals for brands and agencies like AEG Presents, BSTRO, and Good Kids. At BSTRO, I produced short-form videos for wellness brands like Solgar Vitamins and Pure Protein, focusing on engaging content for social media. With Good Kids, I worked on projects for Von D, delivering high-quality photography and motion graphics for the fashion and entertainment industries. My work also includes campaigns for Coachella, Stagecoach, and Life is Beautiful, always blending creativity with brand strategy.
Generative
Exploring generative design has allowed me to experiment with the intersection of art and technology. I use tools like TouchDesigner and Blender to create abstract, evolving visuals that react to sound and movement. These projects are deeply personal, pushing the boundaries of creativity while giving me the chance to innovate and grow.
Projection
Projection Mapping
Projection mapping has become a key focus of my creative journey. I’ve designed smaller-scale installations that integrate audio-reactive visuals, real-time video, and custom animations to transform spaces into immersive environments. Photographing large-scale projection mapping projects by leading studios has further inspired my work. I’m building a network of collaborators to take my projection mapping projects to the next level.
PORTFOLIO
Selected Videos.
SKILLS
In My Toolbox.
Adobe After Effects
Adobe Photoshop
Adobe Lightroom
Adobe Premiere
Adobe Illustrator
Insta360 Studio
Instagram / Tik Tok
WordPress
Blender
Touch Designer
Resolume
RESUME
Experience.
(Partial List)
BSTRO Marketing
01/2022 - 08/2022
Short Form Content Producer
Good Kids Creative Agency
2021-2022
Photographer & Video Producer
Photography, video production, video editing and motion graphics for various fashion and entertainment brands.
Just Jash
2010 - Present
Freelance Photographer & Videographer
Music and entertainment related photography and video content for brands, event producers , promoters , and agencies.
Clients
Some of my Clients.
Q&A
Ask me anything.
How do you say your name?
When I was starting my career as a photographer my friends would make jokes about my Chicago accent and the name Jash kinda stuck... Jash or Josh is fine.
Where are you based?
I am based in Vancouver, British Columbia. But I love to travel and am open to opportunities anywhere. Because I'm a dual citizen USA and Canada, I'm able to work anywhere in North America.
What are your rates?
What's your budget?
Just Kidding.
Rate Card is available on request.
I try to be flexible (within reason). Lets chat!
Can you work full time?
I am currently seeking full time employment, along with on-going freelance opportunities. I'm specifically looking for work in: brand partnerships, product activations, concerts, conferences, special events, and music festivals. Or anything else you can think of!
Let's Collab...
I am always open to connecting with bands, musicians, painters, models, dancers, and other visual artists to find a way to make some magic together.
CONTACT